博文

目前显示的是标签为“#移动互联网推广 #欺诈流量 #mobile advertising #fraud traffic”的博文

I Built a Tiny YouTube Tool That Reached $500/Month — Here’s What I Learned

-
I didn't build a startup. I didn't raise funding. I didn't have a team of engineers. I simply built a small tool to solve a problem I personally had. And eventually, that little project started making money. **YTtoText reached $500/month.** Here's what happened. ## The Problem Was Almost Too Simple The original idea behind YTtoText was extremely simple. I was working with YouTube videos and constantly needed to find specific information inside long videos. Watching an entire 60-minute video just to find one sentence is incredibly inefficient. Then there was another problem. Copying subtitles manually is annoying. Downloading captions isn't always straightforward. And if you want to search through a long interview, podcast, tutorial, or lecture, the video itself isn't always the best format. I thought: **What if I could just turn the YouTube video into searchable text?** That became YTtoText. ## I Started With a Very Small MVP The first versi...
发表评论
阅读全文

移动互联网（mobile advertsing ）推广中的欺诈流量(Fraud)，你真的都知道吗？

-
图片
前言  今天的主题是聊聊推广过程当中的欺诈流量。内容很干，知识点很多，慢慢看，慢慢看。 希望通过这篇文章可以让你对移动互联网推广中的欺诈流量有一个全局的认识，尤其是第一部分的参考链接是涵盖了欺诈流量的方方面面，后续的内容都是围绕这里面提及的方方面面展开的。 移动互联网广告欺诈 可以看到现在移动广告营销的花费逐渐递增，且增幅很大，但是保守估计每年因欺诈损失数十亿美元，目前估计每年损失 65 亿美元至 190 亿美元 (数据来源：eMarketer)。 所以负责任的营销推广人员应该熟悉推广过程当中的欺诈流量，将预算花在刀刃上。 因为 Wherever the money is – fraud will likely be there. 在线广告欺诈（欺诈流量）故意操纵转化流和转化路径中的各个方面，以窃取广告预算。然而，无效流量只是超出活动规则和广告商预期的流量。无效流量的例子：非目标国家、超出规则外的流量来源（例如成人、激励类）、诱导性素材带来的流量等等。 参考链接： https://www.appsflyer.com/resources/guides/mobile-ad-fraud-for-marketers/ Emulated devices 关键词：PC程序化、模拟设备和操作系统 Emulated devices, sometimes called device emulators, are  programs running on computers  that  simulate devices and operating systems . 模拟设备允许开发者可以在不同设备，不同机型不同操作系统去测试app的运行情况，因为模拟设备可以快速便捷省成本的验证结果。但同时也会被利用做一些欺诈行为。 参考链接： https://www.appsflyer.com/glossary/emulated-devices/  Fake users 关键词：Real users 大白话讲就是并非真实用户（Real users）,常见的就是Bots 和Phone farms。具体的行为就是device id reset, emulated devices，以及Click farms。 参考链接： https://www.appsf...
发表评论
阅读全文