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目前显示的是标签为“辅助安装和助攻率”的博文

I Built a Tiny YouTube Tool That Reached $500/Month — Here’s What I Learned

I didn't build a startup. I didn't raise funding. I didn't have a team of engineers. I simply built a small tool to solve a problem I personally had. And eventually, that little project started making money. **YTtoText reached $500/month.** Here's what happened. ## The Problem Was Almost Too Simple The original idea behind YTtoText was extremely simple. I was working with YouTube videos and constantly needed to find specific information inside long videos. Watching an entire 60-minute video just to find one sentence is incredibly inefficient. Then there was another problem. Copying subtitles manually is annoying. Downloading captions isn't always straightforward. And if you want to search through a long interview, podcast, tutorial, or lecture, the video itself isn't always the best format. I thought: **What if I could just turn the YouTube video into searchable text?** That became YTtoText. ## I Started With a Very Small MVP The first versi...

Appsflyer中的辅助安装和助攻率指的是什么?对营销人员有什么指导意义?

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每日金句  人们永远无法被‘教’会——萧伯纳 在app营销活动中,作为营销人员需要了解的知识点是非常多的。今天来说说app营销过程中遇到的辅助安装(assisted install)和助攻率。 那么究竟什么是辅助安装呢? 我们都知道现在广告行业内的主流归因模型就是最后一次点击归因(last click)。而一个产品(app)在用户下载前可能已经与多个营销渠道有过交互,而用户转化只会被归因为最后一次点击归因的那个渠道,而其他之前用户有过交互的营销渠道会因为参与了用户转化这一过程,有对该用户下载并安装该app有助攻,所以会被三方(MMP)赋予辅助安装。 所以助攻率的含义就更好理解了,就是该推广渠道的辅助安装与正常归因的安装的比率,就叫做助攻率。 那么这两个概念有什么参考意义呢? 简而言之呢,分为两个层面。 其一,助攻率提供了一个参考指标,就是该推广渠道对产品营销的推动起到了多大的作用。只要在合理的范围内,有一定数量的助攻率,说明该渠道对产品的UA增长有不可或缺的助推力。 其二,是帮助营销人员去分辨,是否该推广渠道有异常流量。如果助攻率过高,大概率该渠道的流量构成有异常流量——点击泛滥流量,这部分就需要及时优化掉。 好的,今天的尖端分享就到这里了。希望对你有所帮助。 相关参考文档: 1. 助攻安装:https://support.appsflyer.com/hc/en-us/articles/207040506-Assisted-installs-explained 2. 点击泛滥:https://www.appsflyer.com/glossary/click-flooding/